Appenzeller Business Press AG is located in the scenic Swiss village of Gais -- one of the last bastions of free market thinking, culture and tradition.

The Daily Bell, published by Appenzeller Business Press AG, is an Internet-based publication developed by committed free-market thinkers who have been sharing their vision with the world in some cases since the late 1980s. This modest Bell brain-trust has covered Austrian economic issues and libertarian movements for an aggregate of about 100-years. Readers may quickly perceive that the Daily Bell editorial thrust leans toward free-banking and the availability of a private silver-and-gold standard as a preferred money marketplace.

The analysis of power elite promotions, using mainstream articles as a fulcrum of attack, is perhaps the Bell's most notable current feature. In fact, Daily Bell analysis of these fear-based dominant social themes are gaining currency and converts every day. Dominant social themes - the memes of the elite - are designed in large measure to alarm Western citizenry and to stampede them toward authoritarian solutions. The only antidote to power-elite promotions is free-market thinking.

Another fairly unique perception that the Daily Bell regularly hammers home is that Internet itself is revealing and ruining these power elite driven dominant social themes - which worked so well in the 20th century. The Internet, in a message that Daily Bell editors pioneered nearly a decade ago, is a modern-day Gutenberg Press and will ultimately have a similar impact - creating its own version of the Reformation, Glorious Revolution, etc. It is already doing so. The power elite is in a sense on its heels, we believe.

The power elite's operational strategy is always roughly the same. A handful of powerful families and individuals will create and promote crisis after crisis in order to encourage people to feel hopeless and to turn over wealth and control to specially constructed authoritarian bodies that purport to provide bureaucratic solutions to the elite's faux-emergencies. These same individuals will do whatever they can to downplay the benefits of freedom and the logic of free-markets - as preferable to authoritarian solutions.

The Daily Bell editors are well-aware of the many ground-breaking intellectual paradigms - as stated above - they have presented to the free-market community over the past decade and more. They are proud of what they have accomplished, even if few may be fully aware of their personal contributions. The satisfaction lies in achievement, as always, and helping build a better tomorrow for themselves, their children and others who care about the continuity of freedom and free markets.